21st Century Fox To Acquire True[X] Media - Quick Facts

(RTTNews) - 21st Century Fox (FOXA, FOX) announced it has reached a preliminary agreement to acquire true[X] media, a video advertising company that specializes in consumer engagement and on-demand marketing campaigns. Financial terms were not disclosed.

True[x] offers online publishers and advertisers a marketing platform for premium content in digital and on-demand environments. Following the acquisition, true[X] will remain a stand-alone business, and will continue to deliver platforms and services to a wide range of television clients, as well as streaming music and video companies.